Amway Loc

Amway Loc

The History of Amway

Great companies start with great ideas, and Amway is no exception.

The idea came when two Nutralite® salesmen, Rich DeVos and Jay Van Andel were at the very top of a very successful MLM business. At the time, Nutralite was sold door to door. This was the 1950s, Nutralite was a single entity company, and by the end of the decade, Jay and Rich had built a respectable business of their own - approximately five thousand distributors were in their downline.

Both Mr. DeVos and Mr. Van Andel knew how to move product - build on relationships. But what was needed was a way to expand. A way that would allow them to multiply the efforts of what they alone could accomplish...

In 1959, the American Way Association was formed. This would be the chance to grow and set the direction of a new entity. Rich and Jay immediately set out to find an initial product to add to the line. They purchased the rights to Frisk, a household cleaner (which was later renamed Liquid Organic Concentrate or L.O.C.).

**Vertical integration**

In 1960, the American Way Association, now Amway, bought a controlling share in the manufacturing facility in Michigan where LOC was made. What this meant is that there were 3 companies all using the Amway name. The Amway Sales handled product and distribution, Amway Services did business related tasks (like insurance for distributors) and Amway Manufacturing, which produced LOC. By 1964, the three arms of Amway were all merged into a single entity - Amway Corporation.

The idea was by handling the manufacturing and distribution of a product line, and then allowing a network of IBOs (independent business owners) to grow the brand, you could have an entire vertical structure - all with economies of scale. What makes this even better is that the quality could be controlled from start to finish via a private network.

This seemed like the only way to offer what Jay and Rich originally envisioned - a solid opportunity where anyone with motivation could excel, regardless of their background and status. This is a main part of Amway's business philosophy. Not just products and not just sales, but a way to a better life.

**Continued growth**

Amway continued to grow under the co-ownership of Van Andel and Devos. In 1972, the pair purchased Nutralite outright - they now owned the company they had started as employees with.

Amway continued to expand, reaching past the borders of the US to offer the same opportunities in other countries:

- Australia - 1971
- Europe and parts of Asia - 1974
- Japan - 1979
- Latin America - 1985
- China - 1995
- Africa - 1997
- India - 1998
- Russia - 2005
- Vietnam -- 2008

Critics argued that the model wasn't sustainable and that growth was mathematically limited. They cried, "Pyramid scheme!" Fifty years of steady growth has shown this criticism has no basis in fact.

**Where are they now?**

In 2008, Amway (now technically, Amway Global) reported sales of 8 billion. The company is in 58 markets worldwide and manufactures more than 450 products. Amway Global does business in more than 98 countries.

Rich DeVos is still alive, although he has passed the Presidency of Amway to his son Dick. DeVos was named one of the richest men in America by Forbes magazine, with an estimated 4.2 billion dollars in personal wealth (2009). DeVos owns the Orlando Magic basketball team among other assets.

Jay Van Andel passed away at age 80 in 2004. Mr. Andel's place at Amway Global is now held by his son Steve. At his death, Van Andel's net worth was estimated to be 2.4 billion dollars.

The company is still thriving and still offers opportunity to individuals who have the desire to build their own business. MLM is a proven business model that produces massive success for individuals.

About the Author

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has anyone seen baby slugs about a centimeter long on their bathroom shower floor?

i have recently seen small black wormlike stuff and i automatically thought the cleaning lady must be taking a shower on my shower again or someone must have been cleaning themselves on my shower without asking me or that I HAVE intestinal worms.

but a couple of days ago i asked the cleaning lady to clean the shower w/ the amway brand of LOC or something, it was around 7 am that time and i had to take a shower and bham! i saw like a dozen small black slugs (some were a bit longer than 1 centimeter but less than 2 centimetrs)
all floating around on the floor, looking dazed or half dead.

has anyone experienced the same thing? im scared they might bite me. but im not squeamish if theyre just slugs. it only affects me if they are intestinal parasites.

thank you very much..
i willl add pictures if they resurface again

So much to say... There is a good possibility that these worms are not coming from a person using the shower, but live in or around the shower themselves. Unless you are using your shower as a toilet, intestinal worms shouldn't show up in the shower. There is a group of insects called drain flies that specialize in shower and sink drains. They are harmless and should go away if you keep your drains clean. They look like small dark sort of fuzzy worms with dark head capsules. The adults are small, light grey with broad wings that end in a point. They are very fuzzy and are sometimes called moth flies. I think they're cute. Here's a link to a picture of an adult: http://images.google.com/imgres?imgurl=http://www.ento.psu.edu/ImageGallery/HouseMisc/Thumbs/Drain-fly03%2520Psychoda%2520lar117.jpg&imgrefurl=http://www.ento.psu.edu/ImageGallery/HouseMisc-2.htm&h=47&w=112&sz=4&tbnid=TMswDgiCpWjSLM:&tbnh=33&tbnw=81&hl=en&ei=ZiSMRPrzHI-SaeODwZMK&sig2=fHNR_-1ZtGtltcYvlFMWFA&start=1&prev=/images%3Fq%3Ddrain%2Bfly%2Blarva*%26svnum%3D10%26hl%3Den%26lr%3D%26client%3Dsafari%26rls%3Den-us%26sa%3DN

AMWAY 0001 LOC Organic cleaner